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|Why do people use REALTORS®?
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What comes to your mind when a REALTOR® offers his or her services?
Is the first question: "What is your fee?"
A better question may be: "What are the services you offer and will these result in a better profit for me in the long run?"
We realize that you may still choose to sell your home by yourself, but if you want us to sit down for a consultation about our services, we will be glad to meet with you at your convenience and with no obligation.
It may seem a bit strange since there is a service fee to use a realtor, but most people end up with more money in their pocket when using a REALTOR® than trying to sell on their own. If you want to know why, just call us. We can show you how this is generally the case.
If you do choose someone to represent you, be sure you choose wisely. You need to hire a person who is going to be honest with you about your opportunities for selling your home in a timely manner. You cannot put a price on that kind of service, can you? If you look for someone who will tell you only the things that you like to hear, promise low fees, spend countless time letting you wait before telling you that you can't sell your home or even worse makes little or no effort to market your place in a professional manner, can you really afford that person?
HERE ARE SOME POINTS TO CONSIDER WHY A REALTOR® IS WORTH THE FEE
If you think that by selling your home yourself, you will save a service fee, you have not yet realized the FIRST OBVIOUS REASON why people buy from "For Sale By Owners": they are trying to save money. You therefore end up selling lower and in reality pay them what you would pay a real estate professional, who does all the advertising and work for you. It is a fact, according to Floyd Wickman, expert marketing advisor, that more than 70% of those who sell ( maybe higher in tough times like right now) end up listing their homes with a real estate agency. If that is the case, why would a buyer avoid going through a real estate agency, which has most of the homes for sale, plan on using his own gas to look for a home, and do all the work of negotiating and closing, and then seek out less than 30% of the market unless he thinks he will save money. Yes, you will pay a fee, but it will be to the buyer, who may in turn sue you if things don't go right. There are several other reasons why we, as professional REALTORS®, can usually sell a house for more money than a private owner can and generally sell in less time. Call us, and we can go over this with you in detail with no obligation on your part.
If you are a seller, there are many other reasons for seeking a REALTOR® . Foremost, you can get advice about a marketable selling price. Comparative pricing analysis is readily available through tools used by real estate agents. Also, a REALTOR® will have a network to seek out qualified buyers and be able to market your home in a way to sell it as quickly as the market will allow, and show your house in the best light. Sometimes it is hard to do these things by yourself because you have so much emotional attachment to your home. There are probably many more reasons, but these should be reasons enough why some people find it easier, more convenient, and generally more profitable to use a professional real estate agency with a good marketing program.
Select carefully when choosing a REALTOR®. Not all real estate agencies are created equal. For instance, CENTURY 21 LeMac Realty East has a great referral network if you are uncertain how to find a good agent in another area of the country. Modern technology on the Internet is used. Extensive in-house training is required. Although most agencies use Multiple Listing Services (MLS), CENTURY 21 LeMac Realty East uses extensive online promotion. Our agency, and we in particular, use all the technology available to help you in meeting your goal. For instance the use of the VISUAL TOUR® program is a real boost to selling your property. To see what we do for you, check us out more thoroughly at:
This material is for your information only and is not to be construed to solicit business if your are working with another real estate agency.
©2012 CENTURY 21 LeMac Realty East
©2012 Century 21 Real Estate LLC
CENTURY 21® is a registered trademark licensed to Century 21 Real Estate LLC.
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All information is deemed reliable, but is not guaranteed and should be independently verified.